Because even medium-sized news publishers carry high levels of domain authority, any link you get from one of these sources is instantly more credible and powerful than a link on a blog or forum. Marketing objectives lead to the development of communications objectives that are matched to the product, target …

In fact, it's even more important to find keywords that drive qualified traffic to your website or blog and are not extremely competitive. Modern SEO, now, kind of has two major areas. Is the page load time excessive? Too long a load time may slow down crawling and indexing of …

Under the DIY SEO approach, you'll take charge of your entire strategy, learning what you can about SEO and applying that knowledge to your site alone. After all, your dish must appeal to readers for you to rank high. Make sure you include a title tag and meta description on …

As technology evolved, the use of keywords by search engines has become obsolete. Or the second page, where a mere 10% of users wander? Most of us work on our websites from a desktop, so a common onpage SEO mistake is forgetting to check our websites on mobile. A lovely …

In the marketing arena, senders are companies seeking to transmit ideas to consumers, employees, other companies, retail outlets, and others. It is commonplace to have a staging server (also called a dev site) setup for your website re-design / re-model project. It is also a good practice since you shouldn't be …

The biggest difference between traditional market research and search-based market research is that you can gain a great deal of information about customer behavior and needs without spending a dime on focus groups, surveys, or other expensive methods. While direct measurements of behaviour have the advantage of being real data …

Links with longevity suggests that your site is an established voice for whatever topic it covers. You must focus on where and how your keywords are placed on your web page. Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc …

Now, in modern SEO, we have to do really really good content to earn those quality links. Content that circles endlessly around a single topic undoes the hard work that went into getting the viewer to your website in the first place. You've seen what links you and your competitors …

To check for title tag and meta description issues on your website, you can use the Moz On-Page Grader. You will notice a lift in both conversions and brand authority. There are two key factors behind the inner workings of PageRank: the number of inbound links and the quality of …

Google is also now looking at things like bounce rates - how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. Lifestyle marketing involves the use of marketing methods …

Websites that are determined to produce new and highly relevant information find their way to the first page of specific search results. Simply put; keyword-focused content is often guilty of being over-stuffed. One of the most frequently asked questions by fellow SEO consultants probably is: "What online marketing tools do …

In addition to personalized communications, marketing teams analyze data in order to customize content. The H1 heading is actually the main title of our landing page, and with the help of a creative designer and developer we can place it on different locations of the page. Mobile content should be …

And don't let SEO take over your life - you still have to be out there doing business. Generally you should only use lowercase letters in URLs. Another tip for making long form content appealing is giving people something to read that surprises them. Whether you choose to share a shocking …

Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. A page's speed is crucial, so don't forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that …

However, with the use of paid search advertising, there's a higher chance you'll notice organic searches. Businesses can leverage local SEO to great effect by creating a unique page for every location. Ranking high on search engines relies on a variety of different factors, including the quality of the content …

If the domain is not renewed within the 40-day period, the domain enters a domain redemption cycle that lasts for another 30 days. It's necessary to understand what marketing activities relate to SEO. If you use different colors to distinguish visited from unvisited links or navigation, be sure that there …

Comments may be negative or positive, but in most cases visitors render honest opinions. Create an XML sitemap and submit it to the search engines (Google, Yahoo, Bing) to let them crawl your website that much easier. Google Ranking is very important for any business or individual on the web …

In turn, that can lead to a range of other problems relating to high clicks and a click-through-rate (CTR) but low conversions and sales. Let's begin with something practical - think of all the important topics our website is about. Don't try and come up with every keyword variation, but do …

Mobile differs from other media in ways that result in both opportunities and challenges for marketers. Voice is consistently overtaking its own numbers, month after month. The implementation phase can vary drastically in size and complexity depending on the project. As I walked into the room, I saw a beautiful …

. If your site is using the same tags for all the pages, you are not helping search engines figure out the subject or relevance of your individual pages. There are many successful blogs out there with incredibly popular and well converting giveaways. All links to external websites should be valid …

HubSpot also recently unveiled a way to add canonical tags directly in the COS and blog posts, making tag implementation even easier for SEO experts and novices alike. A tool that is useful for keeping track of your character count is Nightbird. The largest expense associated with organic search tends …

And what's better, blogging gives you another SEO benefit: fresh content. Strategically employ bulleted lists, headings, and subheadings for clarity and information organization. In this example, the website 's homepage is all about clothing and the types of clothing being offered for sale. Visually, I prefer a handcrafted antique rocking …

Meta tags are important because different search engines weigh the information in these tags differently. Whatever the case, make sure you always apply regular software patches as they become available. Make sure your website loads as quickly as possible and you'll ensure your blog ranks higher in search engines and …