At the same time, we were laying the foundation for what would become an impressive offshore team and signing up two or three new clients per week. When a website is well-optimised, its service or product category articles can often outrank the homearticle. State schools, private schools and local government …

The one thing that I find most disappointing, is the apparent lack of thought going into website creation and it's purpose, which in turn creates a missed opportunity for many e-businesses to become successful. And is it even something we should care about? Allow sheer fabric to complement your aluminium …

Whether a journalist is block-quoting text from another article (like I did above) or an eCommerce site is using the same product name as hundreds of other eCommerce websites, a small bit of duplicate content is inevitable. Along its path, several artifacts are produced to foster better tracking and management …

Since Google started switching to mobile-first indexing, it's also become critical that website owners maintain parity between their desktop and mobile versions. Creating an effective image requires understanding of how various consumers and organizations view the firm before seeking to build or enhance an image. You should have plenty of …

Remember how people say, it's not about what you know, it's about who you know? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. Google continues to maintain that they don't use keywords in the meta description for ranking purposes. But …

Search engines reward you for offering a thorough experience that's likely to benefit other users. This will be the first step toward building a mutually beneficial relationship. Getting your organisation listed in a Free UK Business Directory can help to boost your profile. If Beverley have a link that points …

Understanding SEO is crucial to significantly increasing your traffic and brand awareness. SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage …

Like with a national strategy, you'll want to ensure your content answers customer questions, covers topics related to your industry, is detailed, and is well written. The easiest way to find out what search engines have learned about searcher intent is to conduct searches and evaluate the results. But even …

Google checks to see when your links are built. It's a sensible and worthwhile priority, since Google is still currently in control of the world of search. There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance of an entry …

In the marketing arena, senders are companies seeking to transmit ideas to consumers, employees, other companies, retail outlets, and others. It is commonplace to have a staging server (also called a dev site) setup for your website re-design / re-model project. It is also a good practice since you shouldn't be …

Comments may be negative or positive, but in most cases visitors render honest opinions. Create an XML sitemap and submit it to the search engines (Google, Yahoo, Bing) to let them crawl your website that much easier. Google Ranking is very important for any business or individual on the web …

. If your site is using the same tags for all the pages, you are not helping search engines figure out the subject or relevance of your individual pages. There are many successful blogs out there with incredibly popular and well converting giveaways. All links to external websites should be valid …

Meta tags are important because different search engines weigh the information in these tags differently. Whatever the case, make sure you always apply regular software patches as they become available. Make sure your website loads as quickly as possible and you'll ensure your blog ranks higher in search engines and …