Winning tactics for bread crumbs

At the same time, we were laying the foundation for what would become an impressive offshore team and signing up two or three new clients per week. When a website is well-optimised, its service or product category articles can often outrank the homearticle. State schools, private schools and local government …

more ...


The professional approach to plugins

Whether a journalist is block-quoting text from another article (like I did above) or an eCommerce site is using the same product name as hundreds of other eCommerce websites, a small bit of duplicate content is inevitable. Along its path, several artifacts are produced to foster better tracking and management …

more ...

Mobile-First Indexing: Fix issues around indexing

Since Google started switching to mobile-first indexing, it's also become critical that website owners maintain parity between their desktop and mobile versions. Creating an effective image requires understanding of how various consumers and organizations view the firm before seeking to build or enhance an image. You should have plenty of …

more ...

Make your site easier to navigate by using inbound links

Remember how people say, it's not about what you know, it's about who you know? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. Google continues to maintain that they don't use keywords in the meta description for ranking purposes. But …

more ...


Pay particular attention to static pages when performing an audit

Understanding SEO is crucial to significantly increasing your traffic and brand awareness. SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage …

more ...

Thinking about hits makes everything OK

Like with a national strategy, you'll want to ensure your content answers customer questions, covers topics related to your industry, is detailed, and is well written. The easiest way to find out what search engines have learned about searcher intent is to conduct searches and evaluate the results. But even …

more ...

User-generated content + communities

Google checks to see when your links are built. It's a sensible and worthwhile priority, since Google is still currently in control of the world of search. There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance of an entry …

more ...

Should more importance be given to metrics for search marketing?

In the marketing arena, senders are companies seeking to transmit ideas to consumers, employees, other companies, retail outlets, and others. It is commonplace to have a staging server (also called a dev site) setup for your website re-design / re-model project. It is also a good practice since you shouldn't be …

more ...

Reasons why you cannot learn splogs well

Comments may be negative or positive, but in most cases visitors render honest opinions. Create an XML sitemap and submit it to the search engines (Google, Yahoo, Bing) to let them crawl your website that much easier. Google Ranking is very important for any business or individual on the web …

more ...


Who else wants to be successful with duplication

Meta tags are important because different search engines weigh the information in these tags differently. Whatever the case, make sure you always apply regular software patches as they become available. Make sure your website loads as quickly as possible and you'll ensure your blog ranks higher in search engines and …

more ...