Because even medium-sized news publishers carry high levels of domain authority, any link you get from one of these sources is instantly more credible and powerful than a link on a blog or forum. Marketing objectives lead to the development of communications objectives that are matched to the product, target …

In fact, it's even more important to find keywords that drive qualified traffic to your website or blog and are not extremely competitive. Modern SEO, now, kind of has two major areas. Is the page load time excessive? Too long a load time may slow down crawling and indexing of …

As technology evolved, the use of keywords by search engines has become obsolete. Or the second page, where a mere 10% of users wander? Most of us work on our websites from a desktop, so a common onpage SEO mistake is forgetting to check our websites on mobile. A lovely …

The biggest difference between traditional market research and search-based market research is that you can gain a great deal of information about customer behavior and needs without spending a dime on focus groups, surveys, or other expensive methods. While direct measurements of behaviour have the advantage of being real data …

Links with longevity suggests that your site is an established voice for whatever topic it covers. You must focus on where and how your keywords are placed on your web page. Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc …

Google is also now looking at things like bounce rates - how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. Lifestyle marketing involves the use of marketing methods …

In turn, that can lead to a range of other problems relating to high clicks and a click-through-rate (CTR) but low conversions and sales. Let's begin with something practical - think of all the important topics our website is about. Don't try and come up with every keyword variation, but do …

HubSpot also recently unveiled a way to add canonical tags directly in the COS and blog posts, making tag implementation even easier for SEO experts and novices alike. A tool that is useful for keeping track of your character count is Nightbird. The largest expense associated with organic search tends …