Why has quality been so popular?

Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google's page rank algorithm which will keep your page from ranking as well as it could. Use spaces, commas …

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User-generated content + communities

Google checks to see when your links are built. It's a sensible and worthwhile priority, since Google is still currently in control of the world of search. There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance of an entry …

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Reasons why marketers love reporting

The biggest difference between traditional market research and search-based market research is that you can gain a great deal of information about customer behavior and needs without spending a dime on focus groups, surveys, or other expensive methods. While direct measurements of behaviour have the advantage of being real data …

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